From its inception in 2005, the Adrenaline group has evolved into the purveyor of international premium and luxury brands in the Philippines. With its signature ‘legendary customer service’, the company has consistently instilled the value of retail excellence in every aspect of the business.

Together with its sister company, the Washington Group, the entire organization also seeks to share its industry knowledge and expertise with aspiring retailers and entrepreneurs alike.


Started as one of Adidas Philippines’ local franchise partners


Acquired the distributorship license for Porsche Design in the Philippines, opening the first outlet in Resorts World Manila, followed by Shangrila Plaza and City of Dreams.


Acquired the distributorship license for Petit Bateau in the Philippines, opening outlets in SM Aura Premier and Rockwell Powerplant Mall.


Launched The Genius Lab, a retail strategy consulting company


Will move to the group’s new joint HQ with the Washington Group at The Kirov Tower, Proscenium, Rockwell Center.


We envision ourselves to be the most entrusted premium and luxury retailer in the region.


‘Legendary customer service’ is at the forefront of our vision to be the most entrusted retailer in the region. We provide legendary customer service to our customers, clients, partners, and employees alike. It is our belief that excellent service is key to a holistic experience both inside our retail stores and between our employees and partners.