BODY WITH SNAPS,
A REVOLUTIONARY NEW PRODUCT
It’s hard to imagine today but before 1980, babies wore pretty uncomfortable shirts which worked their way up over their stomachs.
Then Petit Bateau designed a body with a snap fastening between the legs. It moved with the baby, kept him cosy in every position, and parents could remove it in a flash.
It’s now a classic wardrobe stable for every baby but somebody had to invent it.