Leading fashion designers are enthusiastic about working with a legendary French label and Petit Bateau grows up through the creative dialogue with brands that share the same values. And so the likes of Guillaume Henry of Carven, Tsumori Chisato, Didier Ludot, Cédric Charlier, Christian Lacroix, Maison Kitsuné and Jean-Charles de Castelbajac or Ines de la Fressange have designed capsule collections putting their own slant on Petit Bateau classics. And sometimes Petit Bateau takes the creative initiative and revisits some of its own iconic pieces in partnership with other companies, likeK-Way.
In 2017, Marie-Agnès Gillot, star ballerina of the National Opera of Paris, created a capsule collection for Petit Bateau for baby, children and women suffused with a breath of freedom.
Petit Bateau also supports young designers via a unique partnership with the Hyères International Festival of Fashion and Photography, giving carte blanche to the winner to create a capsule collection. After Satu Maaranen, Kenta Matsushige, Annelie Schubert and Wataru Tominaga, Vanessa Schindler interprets Petit Bateau’s iconic products.
Beyond the fashion world, Petit Bateau nurtures its inner child in all of us through unusual partnerships with illustrators from the contemporary children publishing or the alternative cultural movement of the 1980s. In this Way, the Deyrolle Institution, Keith Haring, Hervé Tullet and several mainstays of the children’s publishing house L’Ecole des Loisirs, including Claude Ponti Tomi Ungerer, Mario Ramos, Dorothée de Monfreid and Iris de Moüy, have brought their own personal touch of color and mischief to the brand’s sensible white t-shirts, briefs and body suits.
What’s more, such partnerships are an opportunity to invite children to take part in the creative process through in-store events and fun interactive apps.
Creativity, spontaneity, curiosity and a touch of mischief… that’s what Petit Bateau is all about.