German sports-lifestyle brand driven by technical innovation

Porsche Design is an exclusive lifestyle brand which evolved from the design studio foundedby Professor Ferdinand Alexander Porsche in 1972. His vision was to build a company able to transport the “spirit of Porsche” into new areas of life, taking it beyond the world of the automobile. All Porsche Design products stand for precision and perfection, intelligent functionality, and highly sophisticated design. They also all boast an impressive level of technological innovation.

1972

Formation of Porsche Design in Stuttgart

1974

Relocation to Zell am See, Austria

2003

Formation of Porsche Design Group (PLH)

2017

Porsche AG acquires 100% ownership of Porsche Design Group

OUR MISSION

DISCOVER THE EXCEPTIONAL

“If you analyze the function of an object, its form often becomes obvious”. Professor Ferdinand Alexander Porsche

Overcome the familiar to continually discover new and exceptional solutions. Only in this way can we create unique design objects that both capture and outlive the Zeitgeist.

OUR VISION

WE ARE THE AUTHORITY FOR TIMELESS AND PURISTIC DESIGN WITH INNOVATIVE FUNCTIONALITY

Porsche Design is the most desirable brand for technically inspired exclusive lifestyle products that carries Porsche’s myth to a world beyondthe automobile.

OUR PHILOSOPHY

Optimize function. Reduce the form right down to the essentials. Overcome the familiar to continually discover new and exceptional solutions. Only in this way can we create unique design objects that move beyond the predictable, boast maximum performance and last a lifetime.

A vision that our founder Professor Ferdinand Alexander Porsche first realized when he created the legendary Porsche 911. And a maxim that Porsche Design has lived by consistently since 1972.

Over the years, this has led to the creation of a wide range of technically inspired design icons which convey this principle – fine tuned in sports car development – into virtually every area of life. Always applying the highest standards in terms of quality, precision and performance. Always extraordinary.Always bold. Always at the vanguard of the respective segment.

Porsche Design can be experienced in more than 130 stores, at authorized retailers, and online.