Strong Values

In 1988, France’s textile sector entered into a deep recession, primarily caused by the modernisation of equipment and competition from the emerging countries. Petit Bateau unfortunately did not escape the crisis…

Mr Yves Rocher, a fan of the brand since his own childhood, believed in its future and bought the company.
So for more than 25 years now, Petit Bateau has been part of the Rocher Group, an established, independent family group. In fact, it’s one of a kind.

Today, the Rocher Group is:

  • A family company, of 15,000 employees both in and outside France which reaches the hearts of many through eight key brands: Yves Rocher, Stanhome & Kiotis, Petit Bateau, Dr Pierre Ricaud & ID Parfums, Flormar and Daniel Jouvance.
  • An international company, which makes its mark with a presence in almost 110 countries.
  • An upstanding company, which upholds and shares the Petit Bateau values of quality, exacting standards, respect, engagement and passion.