WHO WE ARE
The Adrenaline Group is a leading lifestyle retailer in the Philippines, offering a portfolio of global brands spanning everyday fashion, premium apparel, and luxury lifestyle — including Porsche Design. United Colors of Benetton, TOPTEN10, and Jacadi Paris.
Since 2005, we have delivered exceptional products and experiences, guided by our values of trust, passion, and innovation, with a vision to be the most trusted lifestyle retailer in the region.
WASHINGTON RETAILERS, INC.
Our parent company, Washington Retailers, Inc., operates the Rolex and Tudor boutique at Newport Mall, Resorts World Manila
WHAT WE STAND FOR
LIFE LONG LEARNING
We have a thirst for learning and finding better ways on how to do things.
CONTINUOUS IMPROVEMENT
We continuously adapt and innovate. We learn from our previous shortcomings and come out better.
TEAMWORK
We have grown thanks to the support, hard work, and dedication of our teams.
TRUST
We trust our team’s talent to lead the way—our people are our driving force.
PASSION
We love what we do. We are optimistic and opportunistic. We are always finding new brands to grow our company.
COLLABORATION
We collaborate, critique, and communicate—our best work thrives on open team flow
VISION
We aim to be the most desirable lifestyle retail company in the Philippines by 2030.
MISSION
We, the Adrenaline Group of Companies, are a premium lifestyle retailer in the Philippines. Composed of dedicated and trustworthy team members who collaborate to drive the company forward, we grow stakeholder value by effectively addressing the demands of our premium and lifestyle clientele, through our many retail outlets in various offline and online retail formats. As a passionate company, we seize viable opportunities as they are presented to us. We continuously adapt and innovate; and look to grow in a sustainable manner. As a desirable company, we aspire to be the top-of-mind Philippine company for international brands looking to expand locally. We equally aspire to be the top-of-mind company for prospective retail team members to work for.
OUR STORY
1950s
HUMBLE BEGINNINGS
Ariston Yao opens a small watch and jewelry store in Sta. Cruz, Manila, laying the foundation for the Washington Group.
1986
LUXURY LEADERSHIP
Washington becomes the premier luxury watch retailer in the Philippines as the official retailer of Rolex, setting the standard for high-end timepiece retail.
2005
BIRTH OF ADRENALINE GROUP
Created as the lifestyle arm of Washington Group to bring complementary luxury and premium brand concepts to the country.
2010
PORSCHE DESIGN LAUNCH
Adrenaline secures the exclusive distributorship of Porsche Design, expanding into luxury lifestyle and fashion.
2023
JACADI PARIS DEBUTS
Adrenaline introduces Jacadi Paris to the Philippines, offering refined French childrenswear through boutique and department store locations
2023
UNITED COLORS OF BENETTON RETURNS
Benetton re-enters the Philippine market under Adrenaline, opening flagship and pop-up stores in premier malls
2024
TOPTEN10 EXPANSION
Adrenaline adds TOPTEN10 to its portfolio, bringing Korean everyday fashion to local consumers.
THE ADRENALINE OFFICES
Since moving into the Kirov Tower at the Proscenium, Rockwell Center in June 2021,
we have continued to grow, leading to the opening of a larger office at the Lincoln
Tower in June 2025.
