The Marketing Associate will support the execution of brand marketing initiatives for Jacadi/Kids Around and PD brands across digital, social, and in-store channels. This role ensures consistent brand presentation, effective coordination with partners and mall administrators, and smooth delivery of marketing events and ambassador activities. The ideal candidate is organized, detail-oriented, and capable of handling multiple marketing functions with a luxury brand mindset.Key Responsibilities
Brand & Marketing Execution
Implement the brand’s approved marketing plans and campaigns.
Ensure all marketing activities align with the brand identity and standards.
Assist in monitoring campaign performance and provide feedback or insights.
Social Media Management
Manage posting, scheduling, and community engagement across social platforms (materials are provided).
Track engagement and support the growth of the brand’s online presence.
For the PD brand, this includes curating content, particularly shooting and editing materials based on current trends to drive engagement, and running/managing advertisements.
Digital & In-Store Marketing Collaterals
Handle the application of DTI permits.
Assist in creating and adapting marketing materials for online and in-store use (simple layout of posters, POP materials); most materials are provided, but minor revisions/editing may be needed.
Coordinate printing, production, and deployment of collaterals.
Ensure accurate and timely execution in all stores.
Mall Marketing Coordination
Serve as the point of contact for mall administration partners.
Handle submissions, approvals, and scheduling of marketing placements (digital and ground executions).
Track deliverables and ensure compliance with mall guidelines.
Ambassador / Influencer Management
Manage communication and relationships with brand ambassadors.
Coordinate product pull-outs/send-outs and posting deliverables.
Ensure ambassadors meet brand expectations and content guidelines.
Marketing Events & Activations
Assist in planning and executing marketing events (store events, pop-ups, collaborations, mall activations).
Prepare event materials and collateral requirements.
Participate in on-site event execution and provide support during the event proper.